Bats Langley is a popular artist and illustrator, best known for his adorable children’s books about a very friendly monster called Groggle, his fine art work, his work for kids’ publications like Cricket and Scholastic magazines, and of course, his character Gus. Gus is a whimsical guy, a character who is “an exploration in bigness,” and whose adventures “reveal a freedom of being big, without the societal constraints or expectations of being a bigger person.”

When Bats set about creating the 2022 Fat Liberation Month logo, he first reflected on how the word “fat” is empowering to so many but is also loaded and challenging for people, especially those new to fat liberation concepts. Bats admitted that, even for him as someone who embraces his own body and creates art representing bodies of all shapes and sizes, it was hard to hear “fat” without remembering all of its negative connotations. So he wanted to make sure the word “fat” looked friendly and inviting in his logo design, with the word “liberation” looking strong and supportive. Bats started with a focus on the a, which could represent both acceptance and activism. “Fat Liberation Month is about both being accepting of your body and yourself and who you are, but also about this activism, making a movement to change the world.”